ขอบเขตการดำเนินงาน

1 ออกแบบวิธีการสื่อสารโครงการและบริการภายใต้โครงการ ร่วมกับผู้จัดการโครงการ

2 ออกแบบสื่อประชาสัมพันธ์โครงการในรูปแบบสติกเกอร์ติดรถยนต์รอบคัน

3 สื่อสารกับร้านปรินท์สติกเกอร์ติดรถยนต์จนกว่าการติดตั้งจะเสร็จสมบูรณ์ โดยสมาคมวางแผนครอบครัวแห่งประเทศไทยฯ จะเป็นผู้จัดหาร้านปรินท์สติกเกอร์ และจ่ายค่าปรินท์และติดตั้งสติกเกอร์ทั้งหมด

3. Scope of work

3.1. Communication Strategy Development

• Design a detailed strategy with messaging frameworks, audience segmentation, and timelines.
• Identify media targets (press, digital platforms, community networks) and partnership opportunities.
• Develop the Consortium’s branding and CI guideline.

3.2. Content Creation and Dissemination

• Digital Campaigns: Develop social media content, website updates (blogs, infographics, data visualizations), and success stories.
• Video Production: Produce a short documentary/video series highlighting the Consortium’s impact.
• Print Materials: Design brochures, reports, and posters for advocacy and awareness.
• Other IEC (Information, Education, and Communication) materials about the sexual and reproductive health and rights of sex workers, culturally specific to Thailand and Asia.

3.3. Media Outreach & Partnerships

• Draft press releases, coordinate interviews, and secure coverage in target outlets.
• Establish partnerships with at least 5 media houses (local and international) to amplify success stories.

3.4. Capacity Building

• Conduct trainings for Consortium members in communication tools and media engagement.

3.5. Monitoring & Evaluation

• Track reach and impact of campaigns and adjust strategies and work plan as needed.

1. Deliverables
   1.Communication strategy document, including audience analysis, messaging, media targets, and implementation timeline.
2. Branding and CI guidelines, including graphic material for further usage.
3. Content Packages (Thai and English):

• 10 website blogs, 10 social media posts
• Infographics and/or data visualizations based on project reports
• 1 short documentary/video series (10-15 minutes).
• Print materials (at least 10 brochures or posters, 2 advocacy reports).

4. Media Partnerships: Secured coverage in at least 5 local and international media outlets (press releases, interviews, coverage on Consortium events).
5. Training Materials: Workshop modules for Consortium members.

Scope of work

1. Finalizing Governance Documents and Training Stakeholders

A. Review and Finalization of Governance Documents

• Establish Clear Objectives and Scope:
  Confirm the organizational purpose, roles, responsibilities, decision-making processes, reporting lines, and accountability structures. A clear definition sets the tone for all subsequent activities.
• Engage Consortium Members in the Process:
  Invite feedback from consortium members, legal advisors, senior management, and operational leads. This participatory approach ensures that governance documents reflect both strategic intent and practical realities.
• Document Types to Finalize:
  • Define the regulation of the consortium.
  • Terms of Reference (ToR): For committees, working groups, and management teams.
  • Operational Guidelines: Detailing meeting protocols, conflict resolution mechanisms, and communication flows.
  • Policy Documents: On risk management, data protection, safeguarding and compliance
• Incorporate Best Practices:
  Utilize frameworks/guidelines to benchmark and ensure that governance practices support transparency, accountability, and sustainability.

B. Consortium member Training

• Training Objectives:
  Ensure all stakeholders understand governance processes, their responsibilities, and the tools they will use. Training must bridge the gap between policy language and operational execution.
• Develop a Tailored Curriculum:
  • Modules: Include topics such as the basic principles of governance, roles and responsibilities, conflict resolution, data-driven decision-making, and risk management.
  • Training Formats: Use a mix of in-person workshops ( for consortium members based in Thailand, webinars, e-learning modules, and interactive sessions.
  • Training Materials: Develop comprehensive manuals, checklists, FAQs, and quick reference guides.

• Implementation and Follow-Up:
  • Pilot Sessions: Run initial training sessions with a small group to refine content.
  • Feedback Mechanisms: Integrate post-training surveys, Q&A sessions, and periodic refresher courses.
  • Performance Assessment: Evaluate the impact of the training through role-playing scenarios or practical assessments to gauge stakeholder readiness.

2. Designing M&E Tools and Building M&E Capacity

A. Designing M&E Tools

• Define Key Performance Indicators (KPIs) and Metrics based on the indicators of the program:
  Establish both quantitative and qualitative metrics that align with program goals. Common indicators include output measures, outcome-based metrics, and impact assessments.
• Choose the Right Methodologies:
  • Logical Framework Approach (LogFrame): Map out goals, outputs, outcomes, and impacts.
  • Theory of Change: Link program activities to short-, medium-, and long-term results.
  • Balanced Scorecards: Integrate financial and non-financial performance measures.
• Tool Components:
  • Data Collection Instruments: Surveys, interviews, focus group guides, and digital data entry forms.
  • Advise the consortium lead to develop the Data Management Platforms: Central databases or cloud-based solutions for real-time reporting.
  • Advise the consortium lead on Data Visualization Dashboards: To display progress in an accessible and actionable format.
• User-Centric Design:
  Engage consortium members during the design phase to ensure the tools are practical and context-sensitive. Pilot the tools in a small setting before full-scale roll-out.

B. Building M&E Capacity

• Capacity Assessment and Needs Analysis:
  Evaluate current M&E capabilities across consortium members and identify gaps in technical skills, understanding of M&E principles, and software usage.
• Capacity-Building Strategy:
  • Workshops and Training Sessions: Focus on data collection, management, analysis, and reporting.
  • On-the-Job Training: Mentorship programs or shadowing experienced M&E professionals. (for Thailand)
  • Train-the-Trainer Programs: Identify and develop consortium internal experts who can perpetuate capacity building.
• Ongoing Support and Learning:
  • Create an online resource portal with guides, tutorials, and case studies.
  • Establish regular review meetings and knowledge exchange forums.
  • Implement a monitoring system to track the usage and efficacy of the M&E tools.

D. Integration and Data-Driven Decision-Making

• Compatibility and Integration:
  Ensure that the chosen tools can integrate with each other (e.g., a project management tool that interfaces with an M&E dashboard) to minimize duplicate data entry and ensure consistency.
• Training and Support:
  Provide clear documentation and training on how to use the selected tools. Consider setting up a helpdesk or support team to address user issues in real time.

Deliverables & Timeline

Deliverables 

Inception Report (methodology, workplan) : Timeline May 9^th

Draft Governance documents and report templates : Timeline May 22^nd

Revised drafts after feedback : Timeline June 2^nd

Final Governance and M&E Package to be approved by PPAT : Timeline June 30^th

Training Workshop : Timeline TBD